From the national point of view, the current popularity of washing machine market in China has exceeded 76%, including urban market has exceeded 96%, rural market has also exceeded 53%; As the government carries out the policy of sending home appliances to the countryside and expanding domestic demand, washing machine enterprises turn their eyes to the rural market with greater consumption potential. In the next few years, the demand growth space of China's washing machine market will mainly come from: the first demand mainly in urbanization and rural market, and the renewal demand mainly in urban market consumption upgrade; The whole washing machine market demand will continue to maintain a moderate growth trend in the next few years.
In 2010, the total sales volume of washing machines in China was about 50 million, with a year-on-year growth of nearly 30%, the growth rate hitting the highest level in history. Among them, domestic sales reached more than 33 million units, up about 28% year on year, and exports reached more than 16 million units, up more than 30% year on year, both hitting the highest growth rate in history.
In terms of different products, China's total sales of drum washing machines reached more than 11 million units in 2010, an increase of more than 50% year on year, and the proportion of washing machine market sales rose to more than 20% from less than 20% last year. Among them, the sales volume of each month in the fourth quarter exceeded 1.1 million units, accounting for more than 21% of the total sales volume of the washing machine market.
Water saving will become the key development direction of washing machine in the future, and the washing machine industry targets mainly cover three major directions: electricity saving and water saving, product function and green design. Household electrical appliances association in China compiled by the technology roadmap of refrigerator, air conditioner, washing machine, on power saving water, established in 2015, the pulsator double barrel of washing machine meet the national energy efficiency level 2, pulsator full-automatic washing machine meet the national energy efficiency level 1, level of energy efficiency of drum automatic washing machine to meet the requirements of the European Union A + grade power consumption, water consumption, The drum type washing and drying machine should meet the requirements of POWER and water consumption of GB/T23118. By 2020, the drum washing machine will meet the eu A+++ level of electricity and water consumption requirements, the wave type automatic washing machine will meet the NATIONAL standard A+ level of electricity and water consumption requirements, and the drum type all-in-one washing and drying machine will meet the NATIONAL standard A+ level of electricity and water consumption requirements. In terms of product function, the development direction of washing machine is large capacity, low noise and low vibration.